Hospitality Marketing Case Study Example | Topics and Well Written Essays - 750 words

Hospitality Marketing - Case Study Example This case study examines Hilton hotels aim of expansion, quality and efficiency in customer service delivery and tackling the challenge of competition from other players in the hotel industry. Increasing profits and expansion is always the aim of any company and as such strategies are needed in accomplishing these goals. From the analysis of the case study it can be pointed out that Hilton hotel has laid plans to achieve these objectives. For instance, the Hotel has introduced Customer Mater strategy (CRM) and Hilton OnQ that is a comprehensive, integrated infrastructure (Kumar, 2010). The most important point that the case study highlights is the Hilton hotel incorporation of the two systems in improving their service delivery and expanding the customer base. With the dynamism of the hotel industry, Hilton stands out as it has a comparative advantage compared to other players. Despite the cost involved in its application, Customer Mater strategy (CRM) is a way to employ modern technology to give the company ability to solidify relationships with its best customers. Hilton focused in the hospitality industry is has been enhancing the value of the company’s portfolio and warranting consistency of delivery of every brand’s promise. These are critical issues that require deliberate strategies and Customer Mater strategy (CRM) has gone a long way in ensuring this goal is a reality (Hudson, 2008). Another major important point that case study explores is the importance of integrating information and technology in its operation. It has been insinuated that Hilton hotel had been experiencing a lot of challenges in customer delivery owing to delays and system failures. For example, the case study points out that in the past, very one of the Hilton hotel customer touch points experienced barriers to good client service since information was never

About culture(anthropology) Essay Example | Topics and Well Written Essays - 500 words

About culture(anthropology) - Essay Example Pranzo was the mid- day meal was the most important meal of the day which consisted of grain products. Some of their specialties consisted of anchovies or tuna on bread, pickled vegetables (sott’acetti) and well preserved meats such as salami or prosciutto which was served along with fresh sliced cantaloupe or fresh figs. Most Florentines love the primo course the best which consists of a filling minestra – pasta or bread in soup. In the 1980’s, Polenta which is another well loved soup made of cornmeal mush which could be eaten either fried, or cooked with tomato sauce or even just plain. Traditionally meat played a minor role where Florentine cuisine was concerned because most people did not find it very tasty and used it mostly as toppings or flavorings. Now –a – days most of them eat vegetables cooked in either sauce or fried with eggs. Dinner was called cena and was eaten between 7.30 0r 8.00 pm. It was much lighter than pranzo and consisted of bread with butter, wine, sugar or olive oil. But in the 1980’s the merenda (snack) was made up of sweet cookies, bread and Nutella (processed chocolate hazelnut) By the fag end of the 20th century, the variety of snacks outside meals increased considerably. (Vercelloni 1998, 985) There was a strict separation between sweet and salt that the Florentines adhered to. Now – a – days I feel don’t have such a distinction and eat whatever they feel like eating. Sweets were rarely eaten and deserts were prepared only on special occasions. Every meal of pranzo or cena concluded with a fresh seasonal fruit. Sundays were special and special meals were cooked which usually included chicken. Christmas and Easter were special occasions where meals were elaborate- but not any more because people’s attitudes have changed and they feel – everyday is a holiday! The most important item in Florentine cuisine is